Evolution and Impact of Food Delivery Apps on Restaurant Sales

January 13, 2025

Table of contents

The restaurant industry has transformed dramatically with the rise of digital food delivery. The Canadian food delivery market, now valued at CAD 6.8 billion, showcases how these platforms are revolutionizing restaurant operations nationwide.

Online food orders grew by 36% during the pandemic. The food delivery market in Canada is showing a 6.33% year-on-year growth. At this rate, the Canadian food delivery market volume is expected to reach a revenue of US$ 19.03 bn by 2029.

The food delivery industry has innovated quickly in recent years. Now, players like iOrders.ca have come up with commission-free delivery services that will increase the profitability of the restaurants. 

Let us ride through history and find out how food delivery apps have impacted restaurant sales, how COVID-19 inspired technological innovations, and how consumer behaviors shifted to online buying. 

Evolution of Food Delivery Apps

Evolution of Food Delivery Apps

The journey of food delivery apps began with basic telephone ordering systems in the early 2000s, evolving into sophisticated digital platforms by 2010. 

Early players like Just-Eat (now Skip The Dishes in Canada) laid the foundation for a revolutionary change in food service.

The COVID-19 pandemic boosted digital adoption, transforming delivery from a convenience to a necessity. 

An analysis by Revenue Management Labs demonstrates that a meal costing $11.30 in a restaurant can cost the customer $19.40 through a delivery app. 

This shift dramatically impacted restaurant management, requiring new systems for order processing, delivery coordination, and customer service. 

Traditional point-of-sale systems proved inadequate for managing multiple delivery platforms, leading to operational inefficiencies and increased costs.

Modern platforms like iOrders now offer comprehensive systems combining online ordering, delivery management, and marketing automation. 

These solutions integrate seamlessly with existing restaurant operations using QR code ordering, smart review systems, and AI-powered analytics to streamline management and boost efficiency.

1. Impact Of Food Delivery Apps on Restaurant Sales

The use of food delivery apps has expanded the reach of the restaurant market, with Canadian restaurants reporting a significant increase in order volume through digital platforms.

Earlier, the restaurants were limited to in-house business and could only access their local area. 

But with these food delivery apps, they are now able to tap into new customers, have access to large areas, and extend operating hours without any additional infrastructure costs.

2. Effects Of Food Delivery Apps on Restaurant Profitability

Food delivery platforms in Canada typically charge restaurants commissions ranging from 11% to 30% per order

SkipTheDishes is known to charge restaurants a commission of around 20-30% per order, while other platforms like DoorDash and Uber Eats often charge even higher rates, especially during peak times.

This challenge has led many restaurants to seek commission-free alternatives like iOrders, which allows restaurants to maintain profitability while meeting delivery demand.

Now, let’s understand how consumer behavior has changed in recent years after COVID-19 and how it has helped these restaurants grow multifold. 

Consumer Behavior and Adoption

Consumer Behavior and Adoption

The widespread adoption of food delivery apps reflects fundamental changes in consumer lifestyles and expectations. 

In Canada, digital food ordering has become deeply embedded in daily routines because consumers cite convenience as their primary motivation. 

The key factors driving this adoption include:

  • Seamless mobile ordering experience.
  • Diverse restaurant options in one platform.
  • Real-time order tracking capabilities.
  • Secure and contactless payment systems.
  • Time-saving benefits for busy professionals.

Consumer psychology even influences ordering patterns and frequency.

Moreover, weather conditions, work-related stress, and entertainment choices (like movie nights) directly impact food delivery decisions.

Modern food delivery apps use these behavioral insights to help restaurants implement smart marketing campaigns and loyalty programs that resonate with customer preferences and psychological triggers.

With the change in consumer behavior, it has become inevitable for restaurants and service providers to make further advancements in food delivery service apps that can lead to profitability for restaurants and ease of access for customers.

Future of Food Delivery Apps

The food delivery industry continues to advance due to introduction of AI and technological advancements. 

Current innovations transforming the sector include:

  • AI-powered ordering systems predicting customer preferences
  • Smart kitchen management tools optimizing preparation times
  • Automated review management reduces reputation risks
  • Integration with voice-assisted devices for hands-free ordering
  • Advanced analytics providing actionable business insights

Emerging Trends In Food Delivery Service

  • Drone and autonomous vehicle deliveries in urban areas
  • Blockchain technology for transparent supply chain management
  • Enhanced sustainability initiatives in packaging and delivery
  • Integration with smart home devices and IoT technology
  • Virtual kitchen optimization tools

Commission-free platforms and these technologies make restaurants more efficient, sustainable, and profitable food delivery operations.

Conclusion

Food delivery platforms have undoubtedly expanded restaurant customer reach and digital presence, but the high commission fees have impacted profit margins, particularly for smaller restaurants. 

Restaurants are now searching for sustainable solutions that balance digital presence with profitability. It's time for hybrid models that combine the convenience of digital ordering with greater efficiency and profit. 

Partnering with technology providers like iOrders helps you grow your business multifold by using their innovative services like: 

  • White-label mobile apps maintaining brand identity: Extend customized offers, rewards, and timely messages to inspire guests to return to your digital restaurant window. Engage directly with guests on your platforms, track and behaviors, and derive insightful analytics. 
  • Loyalty programs enhancing customer retention: Customize and publish rewards and offers for all your platforms from one place. Personalize rewards and offers for each customer that is meaningful to them based on past purchases and behaviors. 
  • Smart campaign tools for targeted marketing: Use digital tools like Delivering targeted messages right where they are to your customers with multi-channel marketing strategies. Know what makes your guests tick and what drives their behaviours with actionable insights from analytics and reporting.
  • AI-powered review systems building online reputation: Seamlessly read, analyze, and reply to reviews across all your platforms in one convenient place with a dashboard summary. For frequently asked questions, common comments, and other reviews, use the power of AI to craft personalized messages that align with your brand identity. 

Commission-free solutions like iOrders offer a compelling alternative for Canadian restaurants looking to maintain control over their digital presence while maximizing profitability. 

To explore how to optimize your restaurant's digital presence while maintaining profitability, visit:

iOrders

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