January 9, 2025
Traditional third-party delivery has trade-offs in brand control and efficiency. Many companies struggle to maintain their brand identity while meeting customer expectations for quick, reliable delivery.
The global online food delivery market was $242.09 billion in 2023, with projections to reach around $746.55 billion by 2033, reflecting a CAGR of about 11.92%.
Moreover, according to Market.US research, “68% of customers in the U.S. and North America expressed a preference for ordering from white-label or branded apps.”
Customer service and delivery have dramatically transformed. In 2024, restaurants are seeking innovative solutions to meet the increasing demands for seamless, professional delivery services.
Let’s try to understand the scope of white-label delivery solutions, examining how they work, their benefits, and their strategic advantages in today's competitive marketplace.
White-label delivery emerges as a strategic solution combining technological innovation and brand preservation. It allows you to offer delivery services under your brand name while using third-party infrastructure.
Unlike traditional third-party delivery platforms, white-label solutions operate invisibly in the background, allowing you to present a seamless, branded delivery service to your customers.
This strategic partnership model enables you to use delivery technology without investing in building complex systems from scratch.
The technology partner provides all the underlying infrastructure, including ordering systems, driver networks, and customer support tools. You, on the other hand, can maintain complete control over branding, customer relationships, and data.
The white label Delivery services come under Deliver as A Service (DaaS).
Using Delivery-as-a-Service (DaaS) model transforms how you approach delivery operations. This innovative model combines the delivery services with your existing POS systems while maintaining flexible control over the delivery fleet.
The system provides real-time tracking and analytics capabilities, allowing you to optimize their delivery operations continuously.
Moreover, it allows you to customize delivery zones and pricing structures according to market needs. It is a valuable service, especially for you as a Canadian restaurant owner with varying seasonal demands and diverse market conditions.
Features:
The scalable nature of DaaS ensures that you can expand the infrastructure with the increasing needs, eliminating the concerns about technology limitations during expansion.
The Delivery-as-a-Service (DaaS) model transforms how restaurants approach delivery operations.
Modern white-label delivery solutions depend on sophisticated technology stacks that form the backbone of efficient delivery operations. At the heart of these solutions lies a native mobile application customized to reflect each restaurant's unique brand identity.
This is complemented by cloud-based order management systems that ensure smooth operations across all channels.
The White Label Delivering technology incorporates real-time GPS tracking and route optimization to maximize delivery efficiency, while its payment processing ensures secure and seamless transactions.
iOrder’s white-label, native mobile app exemplifies this technological advancement by providing a fully branded digital presence that integrates seamlessly with your existing operations.
This technology enables you to manage your menus efficiently, provide real-time order tracking to customers, and implement sophisticated loyalty programs.
It also facilitates the creation of personalized marketing campaigns and incorporates smart review management features, fostering direct and meaningful communication with your customers.
Pokerrito started in Vancouver with a commitment to redefining the poke experience. Now, it embraces a broader pan-Asian flair with additions like authentic Korean BBQ bowls and Bul-Dogs.
Today, it has nine locations in British Columbia's Greater Vancouver Area and is set to open more, including in Mexico.
Before integrating white-label app technology, Pokérrito wanted to improve the management of its locations’ build-your-own poke bowls.
Up to 85% of bowls ordered for on-premise dining, takeout, and delivery were custom-made, which increased the complexity of order-taking and led to long queues during peak hours.
Furthermore, the third-party delivery apps were also reducing Pokrrito’s margins, which was not sustainable for the business.
They chose mobile apps, online ordering, and digital self-serve kiosk technologies to streamline their front-of-the-house operations.
The smart move made custom orders simple and efficient, helping to minimize queues and wait times. This made it more convenient for customers, allowing each branch location to retain more of its margins by avoiding unnecessary fees.
Now that we've explored the benefits of white-label delivery let’s explore how these services ensure a seamless experience for both restaurants and customers.
The operational framework of white-label delivery combines sophisticated technology with streamlined processes to create a seamless delivery experience.
This integration occurs at multiple levels, ensuring smooth communication between restaurants, customers, and delivery partners while maintaining brand consistency throughout the journey.
The best thing about white-label delivery solutions is that they can be integrated with your existing restaurant point-of-sale (POS) and order management systems.
The integration begins by connecting your restaurant's existing systems to the white-label platform. This connection ensures that menu updates, pricing changes, and inventory management occur in real-time across all channels.
It also extends to the branded mobile app, website, and QR ordering systems, creating a unified ordering ecosystem that streamlines your operations and reduces manual intervention.
The customer journey begins with the restaurant's branded mobile app or website, powered by the white-label solution.
Your customers can browse menus, customize orders, and track deliveries in real time, all within an environment that feels distinctly connected to their favorite restaurant.
The system also combines your loyalty programs and rewards, encouraging repeat business while collecting valuable customer behavior data.
iOrder’s native mobile app technology enables you to offer customers a branded ordering experience that mirrors their establishment's identity and values.
Once the customer places an order, the white label system initiates a sophisticated order fulfillment process. The kitchen receives immediate notification through its existing POS system.
The delivery dispatch system simultaneously begins assigning the most suitable driver based on location, current delivery load, and estimated preparation time.
Real-time GPS tracking allows the restaurant and customers to monitor the progress of delivery, ensuring transparency and reliability.
A distinctive feature of modern white-label delivery systems is their ability to include sophisticated marketing tools.
You can implement personalized loyalty programs that reward customers for their frequent orders and spending patterns.
The system automatically triggers smart campaigns based on your customer’s behavior, weather conditions, or specific events, helping you maintain steady order volumes even during traditionally slower periods.
The system continuously collects and analyzes data throughout the delivery process. You gain valuable insights into customer preferences, peak ordering times, popular menu items, and delivery performance metrics.
Enhanced by an AI-powered review system, this data-driven approach can help you make informed decisions about menu optimization, staffing levels, and marketing strategies.
Platforms like iOrders provide detailed analytics dashboards that transform raw data into actionable business intelligence for you.
The white label system maintains quality control through various checkpoints throughout food delivery. You can monitor driver performance, delivery times, and even real-time customer feedback.
Its customer support system allows you to promptly address any issues while maintaining direct communication.
This level of control ensures that the delivery experience consistently meets your restaurant’s quality standards and brand promises.
Knowing the functionalities is not enough. The main question is how these white-label delivery services differ from third-party delivery platforms.
Here is a detailed comparison of White Label Delivery platforms and Third-Party Delivery Platforms:
This fundamental understanding of the differences helps restaurant owners like you make informed decisions about their delivery strategy.
While third-party platforms offer immediate access to a large customer base, white-label solutions like iOrders provide long-term sustainability, brand control, and better profit margins for restaurants committed to building their delivery operations.
Given these compelling benefits, white-label delivery solutions have found successful applications across the restaurant industry, extending far beyond traditional service delivery.
White-label delivery is used across all industries, not only the restaurant industry. Let’s have an overview of the industries that use white-label delivery.
The restaurant industry represents the primary and most mature market for white-label delivery solutions.
Modern restaurants use these platforms to:
iOrders' commission-free online ordering system, combined with its white-label mobile app, enables you to create a seamless ordering experience while maintaining direct customer relationships.
The e-commerce sector has rapidly adopted white-label delivery solutions to enhance last-mile delivery operations.
These implementations include:
The healthcare and grocery sectors have unique delivery requirements.
White-label solutions can effectively address the following:
Even though white-label delivery solutions offer numerous advantages across different sectors, many businesses seek to combine these services with traditional third-party platforms to maximize their market reach.
A hybrid approach allows you to use your branded delivery service while maintaining a presence on popular third-party marketplaces.
This dual-presence strategy enables you to capture loyal customers who prefer ordering directly, and new customers discover your brand through marketplace platforms.
The key lies in strategically directing customers toward the white-label solution for repeat orders through superior service and loyalty rewards.
Savvy restaurant owners like you develop a balanced strategy that maximizes the benefits of both delivery models.
It is an intelligent move to utilize third-party platforms primarily for customer acquisition and brand discovery while encouraging repeat customers to use their white-label solution for future orders.
It helps you offset the higher costs of third-party commissions by converting customers to the more cost-effective white-label platform.
Through such strategic technology partnerships, you can create a unified system that seamlessly manages white-label and third-party deliveries.
iOrders platform offers a comprehensive dashboard that tracks all delivery operations, regardless of the fulfillment method. Their smart AI-powered review system aggregates feedback across all channels, providing valuable insights for service optimization.
This combination of white-label and third-party platforms lets you gradually shift your delivery mix toward more profitable direct orders.
With these many advantages, it becomes clear that white-label delivery solutions represent not just a current trend but a necessity.
How about getting a white-label delivery app and delivery-as-a-service for your restaurant, along with six other services, at just one subscription?
iOrders offers access to enterprise-level delivery capabilities without the traditional barriers of high development costs and technical complexity.
Want to streamline your operations and increase your restaurant revenue?
Book A Demo to learn how these iOrders restaurant solutions can transform delivery operations.
